/Case studies/Flipkart
eCommerce / AR and VR

AR/VR and 3D view QA for India's largest e-commerce platform

How we validated Flipkart's immersive AR/VR product experience, enabling shoppers to virtually place appliances, beauty products, and home goods in their real-world environments before purchasing.

Client

Flipkart

Team

Dedicated QA engineers

Engagement

Ongoing

Platforms

Android, iOS, Web (Chrome, Firefox)

Technologies and tools

ARCore (Android)ARCore (Android)
ARKit (iOS)ARKit (iOS)
BrowserStackBrowserStack
Chrome DevToolsChrome DevTools
3D View SDK
Key metrics

Results by the numbers

10+

Real devices validated

2

AR frameworks covered

100%

Product categories tested

5+

Bug patterns identified

Web

Cross-browser 3D coverage

Low

Light and surface condition testing

About the project

Here's a bit about Flipkart

Industry

eCommerce

Headquarters

Bengaluru, India

Engagement

Ongoing

Platforms

Android, iOS, Web

Flipkart, India's largest e-commerce marketplace, introduced an AR/VR and 3D product view feature to transform how customers shop for home appliances, electronics, and beauty products. The feature enables shoppers to virtually place items, fridges, TVs, ACs, and more, into their real-world rooms using their smartphone camera, giving them a true-to-scale preview before purchase.

Powered by ARCore on Android and ARKit on iOS, the feature introduced an entirely new class of quality challenges: surface detection accuracy, 3D model rendering fidelity, device fragmentation across hundreds of Android hardware configurations, and consistent AR behavior under varying lighting conditions. Traditional QA approaches were not equipped to validate immersive spatial experiences at scale.

Impact

Before and after QAble

Before QAble

With QAble

No established process for testing AR/VR features

Full AR/VR testing framework built from scratch

3D model rendering untested across device tiers

3D rendering validated across low and high-end devices

No low-light or varied surface condition testing

Low-light, bright-light and surface variation testing covered

ARCore and ARKit behaviors unvalidated

ARCore (Android) and ARKit (iOS) thoroughly validated

Multi-device fragmentation risks unaddressed

10+ real devices tested across Android brands

Web AR limited to Chrome, no cross-browser coverage

Web 3D view tested on Chrome and Firefox

No test cases defined for product placement accuracy

Product placement accuracy verified for all categories

User experience gaps in AR flow undiscovered

End-to-end UX quality benchmarks established

No category-specific AR testing across product types

Beauty, appliance and home goods AR flows all validated

Recurring AR defect patterns going unidentified

5+ recurring bug patterns identified and resolved
Our approach

Our engagement

Our QA engineers joined the Flipkart team with a clear mandate: validate an immersive AR/VR experience that had never been systematically tested before. The first challenge was understanding how 3D and AR fundamentally work, from surface plane detection and model anchoring to depth estimation and camera feed integration. We built our testing knowledge base from the ground up, studying ARCore and ARKit SDKs to understand exactly what could go wrong and why.

On mobile, the scope was vast. Unlike web testing where Chrome and Firefox represent the primary targets, the Android ecosystem spans hundreds of device models with wildly varying hardware capabilities, from flagship phones with dedicated AR chips to budget devices with minimal GPU resources. We designed a multi-device test matrix covering high-configuration and low-configuration devices across major Indian Android brands, ensuring the AR experience degraded gracefully rather than failing silently.

Environmental testing was another critical pillar. We systematically tested product placement across low-light rooms, brightly lit spaces, textured surfaces, plain floors, and outdoor conditions, discovering rendering and tracking issues that only emerged in specific lighting scenarios. Every product category was validated: beauty products using face AR, and large appliances such as fridges, TVs, and ACs placed at true-to-scale in virtual rooms. Each product required individual verification to confirm model accuracy, scale fidelity, and shadow rendering, ensuring users received a trustworthy purchase preview every time.

Engagement highlights

AR/VR testing framework built from scratch
ARCore and ARKit SDK-level validation
Multi-device matrix across 10+ real devices
Environmental and lighting condition testing
All product categories validated end to end
Web 3D view on Chrome and Firefox
Services provided

What QAble delivered

Services

01

3D and AR functional testing

We designed a comprehensive test suite for all AR/VR interactions within the Flipkart app, covering surface detection accuracy, 3D model placement, scale calibration, rotation and repositioning gestures, and AR session stability. For each product category, we validated that the virtual object matched real-world dimensions within acceptable tolerances and that anchoring remained stable as users moved their devices. We built a defect taxonomy specific to AR behaviors, distinguishing rendering glitches, tracking losses, model distortions, and SDK-level failures.

Surface detection accuracy
Scale calibration and anchoring
AR session stability
AR defect taxonomy built

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