Audio Streaming / Media

Building QA from the ground up for India's audio giant

How QAble established a complete quality assurance function for Kuku FM, from zero test coverage to 1,000+ test cases, release ownership, and near-zero production defects.

Talk to QA Advisor

Client

Kuku FM

Team

1 dedicated QA engineer

Engagement

12+ months (ongoing)

Platforms

Web, Mobile App

Technologies and tools

Test Case Management

Bug Tracking

Web & Mobile Testing

Data Migration Testing

Release Management

Key metrics

Results by the numbers

1K+

Test cases written

400+

Bugs reported

12+

Months of engagement

Production defects post-rollout

100%

Release sign-off ownership

Content verticals covered

About the project

Who is Kuku FM?

Industry

Audio Streaming

Market

India

Engagement

12+ months

Platforms

Web, Mobile

Kuku FM is one of India's leading audio streaming platforms, offering a vast library of podcasts, audiobooks, stories, and original audio content in multiple regional languages. With millions of users consuming content across episodes, storytelling series, songs, and gamified subscription tiers, the platform demands a high degree of functional reliability across both web and mobile.

When we engaged with Kuku FM, the team had no structured QA process in place. Releases were going out on developer timelines with only unit testing as a quality gate. There was no test coverage framework, no release sign-off process, and the broader team had not yet aligned on the full value quality assurance could bring beyond basic bug catching.

Impact

Before and after QAble

Before QAble

With QAble

No test coverage framework or test case library

1,000+ test cases written across all content verticals

Unit testing was the only quality gate

Full regression, sanity, and smoke cycles every release

Releases driven purely by developer timelines

Complete release sign-off ownership, no build went live without a green signal

No formal release sign-off or risk reporting

Release notes and risk reports delivered to stakeholders every cycle

No data migration testing protocol

Data migration testing handled end to end

No structured QA process in place

400+ bugs reported and tracked

Dev team lacked a QA ownership mindset

Dev team aligned on quality ownership through structured collaboration

Unpredictable sprints and unstable releases

Sprints became more predictable, releases far more stable

Frequent production defects slipping to users

Near-zero production defects post process rollout

Client voice

"By the end of the engagement, the team formally recognised the outsized value a single, focused QA function had delivered, from zero coverage to full release ownership and near-zero production defects."

Client acknowledgment

Kuku FM

Engagement type

Dedicated solo QA

Duration

12+ months, ongoing

Coverage

5 content verticals

Outcome

Near-zero prod defects

Our approach

Our engagement

We built the QA function at Kuku FM entirely from scratch. That meant writing over 1,000 test cases covering the full range of functional flows, episodes, podcasts, songs, storytelling series, and the platform's gamified subscription features, across both web and mobile. Every release cycle included full regression, sanity, and smoke testing, with complete sign-off responsibility resting with our QA engineer.

No build went live without a green signal, release notes, and a risk report for stakeholders. We also owned data migration testing, a critical and often underestimated piece of platform reliability. The process gave decision-makers the actual data they needed to make confident go/no-go calls, instead of relying on developer intuition alone.

Beyond execution, we invested real time sitting with the development team to shift how they thought about quality. Unit testing alone wasn't enough, and getting that message to land required building trust, not just pointing at bugs. From there, sprint planning became more structured, backlogs more focused, and releases far more predictable. The engagement ended with a formal acknowledgment from the client for the outsized value a single, focused QA function had delivered to the business.

Engagement highlights

QA function built entirely from scratch

1,000+ test cases across all verticals

Regression, sanity, and smoke every release

100% release sign-off ownership

End-to-end data migration testing

Near-zero production defects post rollout

Services provided

What QAble delivered

Services

Functional and regression testing

We designed and executed a comprehensive test case library covering all of Kuku FM's core content verticals, episodes, podcasts, songs, storytelling, and gamified subscription features, on both web and mobile. Full regression cycles ran with every release, supplemented by targeted sanity and smoke suites to catch critical path failures early. The coverage framework we built grew into the team's primary quality reference, enabling consistent, repeatable testing across all feature areas.

All content verticals covered

Web and mobile coverage

Regression, sanity, and smoke

Primary quality reference