End-to-end QA for a global tourism and culture platform
How we helped Experience Abu Dhabi deliver a flawless multilingual, multi-environment web platform, ensuring quality across every language, device, and release cycle.
Client
Experience Abu Dhabi
Team
Dedicated QA engineers
Engagement
Ongoing
Environments
DEV, UAT, Production
Technologies and tools
Jira
Confluence
Postman
PlaywrightResults by the numbers
3
Environments covered
Multi
Language validation
Cross
Browser and platform QA
Auto
Playwright regression suite
3
Core challenges systematically resolved
Agile
Sprint-aligned QA delivery
Here's a bit about Experience Abu Dhabi
Industry
Tourism / Government
Engagement
Ongoing
Platform
Sitecore CMS
Environments
DEV, UAT, Production
Experience Abu Dhabi (visitabudhabi.ae) is the official travel and tourism platform of Abu Dhabi, operated by the Department of Culture and Tourism. It serves as the primary digital destination for millions of global visitors, featuring attractions, events, dining, hotels, itineraries, and travel planning tools across multiple languages and regions.
The platform is built on Sitecore CMS and delivers content across a complex ecosystem of environments, locales, and device configurations. As the platform grew in scale and content complexity, the need for structured, repeatable QA processes, capable of handling CMS-driven content, API integrations, and automation, became critical to sustaining release quality and user experience.
Before and after QAble
Before QAble
With QAble
QA blocked by unpublished or incomplete CMS content
Vague user stories with evolving requirements
No structured approach to multi-language validation
Tight release timelines with no prioritized regression strategy
No reusable automation framework for regression
Manual effort repeated across DEV, UAT, and Prod
No systematic API testing for backend integrations
Inconsistent cross-browser and cross-device coverage
Our engagement
Our QA engineers embedded into the Experience Abu Dhabi team to build a structured, scalable testing practice around their Sitecore-powered platform. The primary mandate was to improve release confidence across a platform that serves global audiences, in multiple languages, on multiple devices, and across multiple live environments simultaneously.
One of the earliest and most impactful contributions was resolving the CMS content dependency problem. QA had frequently been blocked waiting for Sitecore content to be published before testing could begin. Our team developed familiarity with CMS workflows, coordinated directly with development and content teams, and introduced backend validation steps so testing could proceed without delays. This alone significantly improved the velocity of release cycles.
We also introduced a systematic automation layer using Playwright, transforming high-effort manual regression runs into repeatable, reliable automated flows. Combined with structured participation in grooming sessions, sprint planning, and real-time defect tracking in Jira, our engagement elevated the overall QA maturity of the platform, enabling the team to ship with greater confidence, even under tight release timelines.
Engagement highlights
What QAble delivered
Services
Functional and UI testing
Our team executed comprehensive functional and UI testing across the Experience Abu Dhabi platform, covering attractions, events, itineraries, dining, and hotel modules. Testing spanned multiple environments (DEV, UAT, Production), multiple languages, and a wide range of device configurations and screen resolutions. Exploratory testing techniques were applied alongside structured test cases to surface edge-case defects that scripted testing alone would miss.
Running a complex, content-driven platform?
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QA for global, multilingual platforms
CMS-driven, multi-environment, multi-language platforms need structured QA that understands their complexity. QAble delivers that.
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